Which social media platforms suit your SMB?

Which social media platforms suit your SMB?

The first thing that comes to mind when you think of social media is Facebook and for good reason. Not only does it boast the most users, but it also has the biggest reach and cultural impact. Since there is no one-size-fits-all social media platform, it’s imperative for small- and medium-sized businesses to examine their […]

Discover these 4 little-known Google apps

Discover these 4 little-known Google apps

Facebook, Instagram, Gmail, Google Maps, and YouTube are the kinds of applications that anyone with a smartphone knows by heart — no mobile device is complete without them. These cross-platform apps are so popular that they tend to bury other apps probably just as useful. So if you can pry yourself away from the “most […]

Switch up marketing tactics with IG stories

Switch up marketing tactics with IG stories

Behind the application is the business, and behind the business is the need to drive revenue. With Stories, Instagram aims to capitalize on their platform and the enormous consumer reach it has — an impressive following of over 600 million monthly active users. Teaming up with global advertising giants, IG is now dipping its toes […]