Goodbye Google Drive app

Goodbye Google Drive app

Goodbye Google Drive app

Google Drive app has come a long way since its inception. It’s easy-to-use interface and productivity tools are favored by many companies, which is why we were shocked by the announcement that Google Drive app is officially shutting down. So what now? Google made an official announcement on its blog that support for Google Drive […]

Social engineering exploits Facebook

Social engineering exploits Facebook

You’ve received a message from one of your Facebook friends. You click on the link not knowing what you’ve gotten yourself into. This describes one of the latest social media adware schemes, which has wreaked havoc on Facebook users worldwide. What is it? Little is known about the adware itself or those behind it, but […]

Stop using Google’s SMS sign-in

Stop using Google’s SMS sign-in

To ensure optimal security, two-step authentication is used. This requires a password as well as a unique six-digit code that is typically sent via SMS. The National Institute of Standards and Technology has voiced its concerns about this method and Google quickly responded by having users try an alternative method. Security was the main concern. […]

Social media helps improve content

Social media helps improve content

To truly understand their customers’ purchasing habits, all content marketers have to do is follow the clues left on social media platforms. By doing this, they can send the right content to the right audience and increase conversions and sales. Here’s what you need to know to utilize social media to your business’s advantage. Identify […]

Why SMBs should use Google Posts

Why SMBs should use Google Posts

Launched in 2016 during America’s presidential election, Google Posts was originally intended to be used by the candidates. In response to the extreme limitation, Google expanded the service to a number of local businesses in the same year. Here’s why it gained popularity among small- and medium-sized businesses so quickly: What they can do Google […]

The Facebook tools your business needs

The Facebook tools your business needs

Businesses in the digital age rely on a strong online presence to stand a chance against stiff competition. This explains why many SMBs are turning to social media marketing. And with platforms like Facebook with a global audience of 1.8 billion users, the time to leverage the right tools to your advantage is now. Audience […]

Gmail gets anti-phishing enhancements

Gmail gets anti-phishing enhancements

Although hackers continue to develop new viruses and bug exploits, the most effective weapon in their arsenal is a simple email. All a would-be cybercriminal has to do is write a convincing message (or pretend to be a trustworthy entity) to persuade a victim to download a malware-ridden file or surrender their personal information. This […]

Using Pinterest to market your SMB

Using Pinterest to market your SMB

Many small- and medium-sized businesses are abandoning traditional marketing methods in favor of social media platforms, and for good reason. Take Pinterest, for example, whose latest product “DIY Promoted Pins” allows businesses to promote their Pins to increase click-throughs, improve reach, and potentially drive more website traffic. But wait, there’s more. Know your audience According […]

Businesses boost productivity with G Suite

Businesses boost productivity with G Suite

If you’ve been using G Suite applications and noticing your apps anticipating your next action, there’s nothing to worry about. It’s not spyware in action, but G Suite’s machine learning algorithm predicting your next steps based on your usage patterns. Machine learning capabilities are designed to protect Gmail users against spam, while also improving workflow. […]

Boost your SMB’s social media presence

Boost your SMB’s social media presence

Many small- and medium-sized businesses utilize some type of social media or content marketing strategy. But since your competitors are possibly using similar platforms, you have to constantly find new ways to make your company stand out. Here are some tips to leverage the power of social media and content marketing to your business’s advantage: […]

Roundup of G Suite feature updates

Roundup of G Suite feature updates

Like most software developers, Google releases enhancements for G Suite every month. These upgrades are often small changes that go unnoticed, but if you stay up-to-date with Google developments you just might find a new feature that could completely revamp how you do business. If you’re a G Suite user, utilizing these 2017 updates could […]

Why you should review social media policies

Why you should review social media policies

With more and more social media platforms popping up all the time, it can be tough to keep track of social media policies and assess their effectiveness. However, if you fail to review them annually, your employees might get so obsessed with what’s trending on Twitter that they miss their deadlines. That would impact productivity […]