Google offers Always Free cloud platform

Google offers Always Free cloud platform

Google offers Always Free cloud platform

A cloud platform provides businesses with a means to develop, customize, and manage applications for their business’s needs. Amazon Web Services (AWS) and Microsoft Azure offer this cloud service, but Google has just come up with a compelling alternative in the form of an ‘Always Free’ tier for its own Cloud Platform service. Google quietly […]

A beginner’s guide to Snapchat for business

A beginner’s guide to Snapchat for business

The 21st century is the age of social media, with a plethora of outlets available, users are spoilt for choice. Business owners are faced with the same dilemma, between Facebook, Instagram, Twitter, and about thirty more – which one should they invest in? It’s important that the platform is simple, interactive, and touches base with […]

Why G Suite users should use Cloud Search

Why G Suite users should use Cloud Search

Formerly known as Springboard, Google Cloud Search is the newest tool available to business customers that allow users to search across G Suite products such as Drive, Gmail, Sites, Calendar, Docs, Contacts and more. It’s been described as something like Google Now exclusively for enterprise workers. Google Cloud Search is designed for larger corporations where […]

Which social media platforms suit your SMB?

Which social media platforms suit your SMB?

The first thing that comes to mind when you think of social media is Facebook and for good reason. Not only does it boast the most users, but it also has the biggest reach and cultural impact. Since there is no one-size-fits-all social media platform, it’s imperative for small- and medium-sized businesses to examine their […]

Discover these 4 little-known Google apps

Discover these 4 little-known Google apps

Facebook, Instagram, Gmail, Google Maps, and YouTube are the kinds of applications that anyone with a smartphone knows by heart — no mobile device is complete without them. These cross-platform apps are so popular that they tend to bury other apps probably just as useful. So if you can pry yourself away from the “most […]

Switch up marketing tactics with IG stories

Switch up marketing tactics with IG stories

Behind the application is the business, and behind the business is the need to drive revenue. With Stories, Instagram aims to capitalize on their platform and the enormous consumer reach it has — an impressive following of over 600 million monthly active users. Teaming up with global advertising giants, IG is now dipping its toes […]

New Google Assistant allows typing

New Google Assistant allows typing

An intelligent personal assistant in the form of Google Assistant made searching much easier by letting you speak to it for all kinds of searches. If you’ve used this tool for a while now, you’ve probably noticed that speaking to your trusty assistant doesn’t always work. If you are ever caught in situations where making […]

Group voice call now possible on Facebook

Group voice call now possible on Facebook

With communication apps such as Skype, WhatsApp, and Slack aiming to conquer audio and video calling, what is a social networking giant like Facebook to do? In a move to enhance its already ubiquitous Messaging app, Facebook is all set to follow suite and occupy a space alongside some of the most dominant VoIP apps […]

“App Maker” is the newest service from Google

“App Maker” is the newest service from Google

Businesses use apps every day to help them complete business tasks. Unfortunately, developing those apps is challenging if business owners don’t have a great deal of programming and coding experience on staff. Google has announced their solution to this problem: App Maker. This is a simple and easy solution to the problem of developing an […]

Turning Instagram audience into customers

Turning Instagram audience into customers

From being an emerging app that allows sharing photos of puppies in vintage-themed filters, Instagram has transformed into a marketing tool that savvy businesses ought to have. The photo-sharing giant now has more than 500 million users, making it an ideal online marketplace. Most businesses have an account, and those that know how to create […]

Reasons Google search is now mobile first

Reasons Google search is now mobile first

When it comes to using the internet, specifically to search for businesses, information, or specific websites, Google is second to none. This powerhouse in the online community has recently made changes to its search feature and has now become mobile-first. If you are wondering what this could mean for you and for your business, get […]

Social media alternatives for business

Social media alternatives for business

The use of social media for marketing is practically inescapable at this point. And for good reason: companies gain access to increased visibility, more sales opportunities, and more opportunities to define their brand. But why limit your business to a few of the most well known options? The internet is full of useful social media […]