A Week At Apple’s WWDC

Last week GEEX was lucky enough to visit Apple’s Worldwide Developer’s Conference in San Francisco. Over the week we got behind the stage access to Apple’s up and coming products.

The Keynote speech on Monday has to be our highlight of the week. We got a first-hand demonstration to the new Mac Pro, Mac Air, iTunes Radio, iOSX ‘Mavericks’ and iOS7.

The new Mac Pro took us by surprise. Its new sleek curved design is miles apart from the old silver blocky towers, as well as being tiny! “Can’t innovate any more, my ass,” said Phil Schiller, senior vice president of worldwide marketing at Apple, as he unveiled the new Mac Pro at Apple’s WWDC conference. So we can keep you up to date on this product make sure you sign up to our subscribers list by clicking here.

Another great revelation was the new Macbook Air. The biggest and best change to the Air was the switchover to Intels latest Haswells Processors. Schiller said the two companies worked hard together so that the new MacBook Air can deliver “all-day” battery life. The current 11-inch MacBook Air promises up to five hours of battery life, but the new model will offer nine hours. Meanwhile, the 13-inch MackBook Air will go from seven hours of battery life to 12 hours. For more information on leasing a Macbook Air click here..

A bit of a let-down was the unveiling of iTunes radio. Users can create and share radio stations as well as listen to others radio stations. The biggest change was to iOS7. The update, which will be available to users this fall, brings changes like a vertical slide to unlock button, translucent app and keyboard icons, updated weather apps and receding control buttons when browsing Safari. Apple was behind times with this update by making the overall design looking a lot flatter.

Maverick’s Apple’s update to iOSX. Mavericks will feature better battery life through new features, faster apps, and an “App Nap” feature helps idle apps quit taking up your power. With this new update comes a new Safari, with new LinkedIn and Twitter reading lists.

The rest of the week we spent being developers getting one on ones with those Apple geniuses to help us better our knowledge of Apple software and what’s to come with Apps including the iOS7 software.