Apple Takes Over Coke

Apple was crowned the most valuable brand in the world overtaking 13 year reining Coca-Cola. The iPhone creator topped the global list of valuable brands at $93.3billion.

Google came second in the list compiled by consultancy Interbrand, with Coca-Cola, IBM and Microsoft rounding out the top five.

Coke, which has become an icon of globalisation and consumer society, has been top of the list every year since it was first published in 2000. But Apple’s devotion to innovative design and Google’s almost universal popularity as the world’s number one search engine helped them surpass the 127-year-old drink for the first time.

The top 10 saw mainly brands from the U.S including Apple, Google, Microsoft, IBM, GE (6^th), McDonalds which came seventh, and at 9^th place Intel.

The top European brands were Mercedes-Benz, BMW, Louis Vuitton and H&M. The most valuable British brand was HSBC which occupied 32^nd place.

The total value of all the brands in Interbrand’s top 100 came to $1.5trillion, 8.4 per cent higher than last year despite the continuing effects of the global financial crisis and subsequent recession.